Woodstock Film Festival: Panel sheds light on burgeoning practice

The festival will host "A Conversation with Indiegogo: How to Crowdfund Your Project." Slava Rubin, co-founder and CEO of Indiegogo, will preside over the talk.

Woodstock Film Festival

Woodstock Film Festival

Woodstock Film Festival: Crowdfunding – it isn’t a dirty word
“Today, just about everyone I know is doing a crowdfunding thing,” said Meira Blaustein.

It’s true. Today’s creative workers are asking their friends, and their friends – and so on, and so on – for both emotional and monetary help to finish their projects. Thanks to the internet, an emerging sense of global collaboration and a greater variety of avenues, it has become easier for creative workers to find funding opportunities. But there is still risk, and there are still issues to tackle when attempting to fund through friends, family and regular people.

In the film industry, more filmmakers are using websites such as Kickstarter and Indiegogo to fund their projects. A filmmaker asks for $5,000 to produce his movie, so he promises friends through pledge levels. If you pledge $50, you get a sticker and t-shirt. $100 gets you the soundtrack via a digital download, the sticker and the t-shirt. $500? Maybe you’re an executive producer.

Blaustein and the Woodstock Film Festival have noticed this emerging trend of crowdfunded projects, and they’ve also noticed that many independent filmmakers are still uncertain about how to fund projects. So Wednesday afternoon, the festival will host “A Conversation with Indiegogo: How to Crowdfund Your Project.” Slava Rubin, co-founder and CEO of Indiegogo, will preside over the talk.

Indiegogo allows users to create a page for their project’s funding campaign, then add pledge levels, set up an account for funds, and devise a marketing strategy for the campaign. If a campaign meets its goal, the project is funded; if not, the user has the opportunity to either refund money or keep the money, but pay an additional 9 percent to help cover the gap.

Indiegogo has helped fund thousands of campaigns since its 2008 launch. With words, Rubin will try to help a few more on Wednesday.

“I think a lot of people will actually be inspired,” said Blaustein. “I’m really glad they’re coming; I hope anybody who’s working on a project can attend.”

Source: Times Herald-Record – By Timothy Malcolm – 09/30/13
Link: http://www.recordonline.com/apps/pbcs.dll/article?AID=/20130930/ENTERTAIN/130939971

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